The case of Granite Construction Industry Plc Study

The of Granite Construction Industry Plc - Case Study Example This paper centers around Granite Construction Company. The paper is planned for completing monetary investigations of Granite Construction Plc with specific spotlight on the liquidity, productivity and dissolvability proportion in order to increase a sensible reason for giving proposals to speculators and providers on whether to contribute or proceed with business for the organization, lastly observe the different strategies through which the organization get to the capital market. Having said this, the areas that follow will be organized as follows. Segment two gives a diagram of the organization. Section three give a table of the different proportions, area four analyzes these proportions to the business benchmark, while the following segment inspect the capital structure of the organization and gives proposals to different intrigue gatherings. Rock Construction Inc is an overwhelming common development contractual worker in the United States. The Company works across the nation, serving both open and private segment customers. In the open area, the organization principally centers around framework ventures, including the development of streets, roadways, spans, dams, waterways, mass travel offices and air terminal foundation. (Yearly report 2007). In the private part, Granite Construction Inc performs site planning and foundation administrations for private turn of events, business and modern structures, plants and different offices (www.graniteconstruction.com). As per the (2007), the organization claims and rents significant total holds and own various development materials handling plants. The Company likewise have a contractual worker claimed overwhelming development gear armadas in the United States (www.graniteconstruction.com). Bodie et al (2002), characterizes the full scale economy as nature in which all organizations work. As indicated by Bodie et al (2002), in view of an investigation on the S&P 500, stock value will in general ascent with income per share. Albeit ones capacity to figure the large scale economy condition can prompt theoretical venture execution, it isn't sufficient to estimate the m

Long Beach Municipal Cemetery Essay Example | Topics and Well Written Essays - 2000 words - 1

Long Beach Municipal Cemetery - Essay Example hich is comprehended to have been created as a cemetery for Bixby Ranch representatives as per the data gave by the City of Long Beach official site. In spite of the nearness of a Bixby Mausoleum on the site, none of the Bixby relatives are said to have been covered there as the assemblages of George and Helen Bixby were uncovered on February 27, 1923 and now lay in the Evergreen Cemetery, Los Angeles. The graveyard site is home to some standing gravestones that go back to as ahead of schedule as 1900s, while a couple of level tombstones are additionally present, they have gotten so decayed over the progression of time that it isn't exactly conceivable to peruse the composition on them as the dates and names have gotten blurred. Records recommend that the City of Long Beach accepted the accountability of a lion's share of the ground’s upkeep on tenth of July, 1900, for which the Long Beach Cemetery Association was already responsible for. According to the data gave in the book discharged by Questing Heirs Genealogical Society, INC., the principal interment at the burial ground occurred in 1878, which was of a 17-year-old kid named Milton F. Neece. Different well known internments at the burial ground separated from that of Willmore’s are of U.S Congressman Alexander Hamilton Jones, who kicked the bucket on January, 29th, 1901, Amanda Ellen Wiley Harmon, a hard of hearing designer who passed on in 1933 and Grace Bush Eads, the principal Long Beach teacher who withdrew in 1944. It tends to be deciphered that the socioeconomics of the network encompassing the burial ground have not experienced a significant change in the course of recent years, with the racial cosmetics containing a dominant part of White populace followed by African American individuals, as indicated by the United States Census Bureau. Despite the fact that, decent variety in the territory exists with Hispanic and Asian occupants it is muddled an d uncertain whether they comprised of a significant piece of the network around when the Long Beach Municipal Cemetery was built up. Be that as it may, sign of

Comparison Contrast Essay Topics for College Students

Comparison Contrast Essay Topics for College StudentsCollege students spend a lot of time learning, but some also need extra help when it comes to essay writing. Essay topics are very important because it is the topic in which you should think of using the most creative way of telling your story. As a student, you will be expected to learn how to write for your essays and so choosing topics is very important.For many college students, writing about something they have not yet experienced can be difficult. The reason for this is that they have not been exposed to the things they need to write about. They are unsure about what type of subjects they need to write about and what experiences they need to write about. In order to achieve the right essay topic, the first thing you should do is to find an area that interests you.One example is you may want to write about eating and you already know that you don't like this topic, you can then find a topic that would interest you. Maybe you l ike traveling and want to write about it or maybe you like sports. These are just a few examples. Once you start looking around for a topic, you will find some interesting topics that would fit with your subject.When you do this, you will soon discover that there are many different topics that you can choose from. The more you look, the better ideas you will get. Now that you have a topic, you can start to compare the topics and see what is on top. Compare the topics based on your specific goals for your essay.For example, if you want to talk about a topic that is related to your school's courses, then you will need to pick a topic related to that topic. The most common questions when writing for essays is, how do you choose the topic? The answer is easy, by asking yourself why you want to write. If you are writing about a topic that you really care about, then you can use that topic to help you learn and write a very good essay.Topics that are related to the field of study are also a great topic for you to use. A couple of examples of this are college professors, sports and religion. If you want to write a good essay, these are the topics that you can use. As a result, your essay will be about something that you really care about.Most college students tend to write about things that they have seen and learned. While you may be fortunate enough to be in a field that you really care about, it is a very good idea to write about topics that you have not yet experienced. By having experiences to write about, you can begin to understand the subject that you are writing about. This is a great advantage and as a result, you will be able to write a great essay.As you can see, there are many benefits to using comparison contrast essay topics for college students. While it is true that college students must learn how to write, they do have access to great resources that allow them to learn how to write and how to compare essay topics. Choose topics wisely and you will l earn how to write a great essay.

How Stereotypes for Women Came to Be Essay - 1531 Words

If you turn on a TV or open a magazine, you most likely would end up looking at some type of advertisement, even if you do not notice it. According to Media Matters, an average person sees over six hundred advertisements a day, even if they do no not notice the advertisements themselves (2). Just because they do not notice it, does not mean it does not affect them. Stereotypes are everywhere, even when you least expect them. Women especially are overcome by many stereotypes, like how they are treated as housewives and should stay at home cleaning. Women are also portrayed as super moms, where they are shown that they can do anything from balancing kids and cleaning the house, to keeping the husband happy and working full time at a†¦show more content†¦More families started to move to the city due to the industrial revolution. This was a huge change for most families because not many knew how to live in the city. Since so many people were uneducated on how to survive city lif e, many articles were written to help families settle down easier. A majority of these articles had housework and shopping advice and were primarily written to women because the men were at work. Women started to buy most of the household items, which caused many advertisements to be directed to women. By World War II though, the advertising techniques started to change a little bit. Women now knew how to take care of and buy for their family so those types of advertisements were no longer needed. During World War II, advertisers changed their method by making women feel needed outside the home. They started to advertise Rosie the Riveter and other advertisements promoting women to work. These caused women to get the jobs that were left behind when the men went to war. They also made advertisements seem like their purchase aided the war and that rationing was the best way to help the men in war. Advertisements made women feel important during World War II which made women feel obligated to buy whatever product was being sold at that time. Using these types ofShow MoreRelatedThe Role Of Gender And Stereotyping Of The Sexes Essay972 Words   |  4 PagesIn this paper I will discuss how the role of gender and the stereotypes of the sexes relate. I will also discuss the child’s perception of their male and female superiors and in the way they carry out their own behavior in regards to what has been introduced to them. In this paper I want to also expand on the basic stereotypes that we as individuals portray toward a gender. Gender and stereotyping is among a broad spectrum. There is an expansive amount of content, but the concept still remains theRead MoreRacism1051 Words   |  5 PagesThe first topic that is going to be addressed is stereotypes and dating. I am more familiar with this topic then the other two topics because I was the once who did the research for our group presentation about this. I came across numerous articles that were very eye opening to me. The first article I will talk about is called, Is Love Becoming Color Blind?. I really enjoyed reading through this article because it had personal examples from three different interracial couples. The first coupleRead MoreEssay On Gender Oppression1507 Words   |  7 PagesGender Oppre ssion Nelson Mandela once said, Freedom cannot be achieved unless women have been emancipated from all forms of oppression. What Mandela is trying to convey is that society is being restrained by social norms and gender roles. While today’s society is not as controlled by gender as Mandela’s, women still continue to be oppressed by it. In the reading â€Å"The Cycle of Oppression,† the cycle is explained part by part, and why it is continuous is discovered. The cycle remains continuous becauseRead MoreAn Inside Look at Melissa Harris-Perry Essay1597 Words   |  7 Pagessurrounding black women and the implication that correlate with these myths. Perry focuses on three main stereotypes of black women that began with slavery and are still prevalent in society today. Perry not only examines the depth and causes of these stereotypes, but she also scrutinizes their role in African Americans lives as citizens today. Black women today are not only separated from society outs ide of the African American community, but there are also existing stereotypes within the cultureRead MoreGrey s Anatomy : Something Against You1372 Words   |  6 Pageschallenging and reinforcing stereotypes due to how women and men were portrayed in the world in the past and the present. Women especially, have been challenged in the working field for time and time again and in the show Grey’s Anatomy (season 12 episode 7), it is clear how the creators not only reinforced typical male and female stereotypes but challenged them in the same few moments of a scene as well. Grey’s Anatomy reinforces how women are thought to be, challenge the position a women holds, reinforcesRead MoreThe Representation Of The Male Image936 Words   |  4 Pagesseen as less than a man. This image of how men are supposed to behave has been constructed by cultural values, which in turn influences societal values. Thus, the male gender stereotype has been circulated throughout media as sho wing how men are supposed to be and are looked down upon as feminine if they lack one of these stereotypes. According to cultural sociologist Stuart Hall, the act of creating stereotypes is through representation. Representation is how one makes sense of the world throughRead MoreAnalysis Of Claude Steele s Influence On Minority Students1587 Words   |  7 Pagesstudents and women. Steele explained the academic under achievement of minority students with stereotype threat which is when racial and gender stereotypes can affect minority and womens grades, test scores, and academic identity.(Lasnier, 2009).For many years’ stereotype threat has affected minority students learning making it hard to focus on school because of their environment putting stereotypes in their heads such as already having in your mind that â€Å"men are better than women in sciences (GorlickRead MoreThe Dilemma Of Masculinity Versus Career Paths1702 Words   |  7 PagesSince the 20th century, there has been the dilemma of masculinity versus career paths. Women were expected to be teachers, nurses, etc., just because that s the role they had in society for decades before that. Men, and still are, expected to go into a career field that pays a lot of money so they can provide for their families. Those career fields are still usually STEM related. Engineers, scientists, mathematicians, doctors, lawyers, etc. It s not just because the individual wants toRead MoreAsian Women As China Dolls1069 Words   |  5 PagesThis issue remain unsolved because of how media continue to present Asian women as China dolls typically Asian women are always portrayed as submissive, sexy, nymph, obedient, beautiful, Geisha, manipulative and either largely involved in human relationships or focused on home and taking care of the family. Just as consistent cultural views that women are sex objects, beautiful, thin, passive and dumb. You can see in the media that Asian female characters devote their energies improving their appearancesRead MoreStereotypes And Stereotypes Of Gender Stereotypes Essay939 Words   |  4 Pagesalways been a struggle for equality, especially when it came to equality between sexes. It was the fight between which gender was more superior than the other. Males won the battle of the sexes and women had to fight hard for their freedom of equality and right to vote. Even though today women are no longer restricted, like the y were once were, they are still unable to achieve their dreams. This is from the gender role-stereotypes. These stereotypes affect their everyday life, school work, and even career

Pop Culture Mix Modes Rough Draft - 1471 Words

Rebekah Brickeen Ms. Howard AP English 11 6 December 2016 Pop Culture Mix Modes Rough Draft During the teenage years, pop culture becomes very important and has a major influence on a teen’s daily life. Pop culture begins to have negative effect on teens when they begin to change themselves to fit into the social standards created by modern TV stars, fashion icons, and musical artists. It is fine to be interested in wealthy and famous people, because they are without a doubt, interesting and it is their job to keep normal people entertained. Unfortunately, due to this obsession with these public figures, people change their haired facial features, clothing style, and bodies to meet the social standards of pop culture and that is a problem. Young people all around the world are unhappy with their looks because they see perfect skin, perfect hair, or other perfect facial features from pop icons splashed all over social media. These reminders that these celebrities are perfect, brings down the self esteem of the common young person. Wes tern beauty ideals — actually, man-made Western beauty ideals — have spread to the rest of the world through globalization and are now being upheld as models even in places like India and Japan, Rossini told Mic Network Inc. And they have very dangerous consequences.† The Kardashians and Jenner’s are some of the most famous families on the earth, and the media never ceases to document every move they make. Many young people look up to theShow MoreRelatedMarketing Management130471 Words   |  522 Pagesmarketing Page No. Marketing management – an introduction Unit structure: 1. Introduction 2. Learning Objectives 3. Marketing Management 3.1. Evolution of marketing management 3.2. The Role of Marketing 3.3. Marketing concepts 3.4. The Marketing Mix (The 4 P s Of Marketing) 3.5. Corporate Social Responsibility (CSR) and Ethics in Marketing 4. Have you understood type questions 5. Summary 6. Exercises 7. References 1. INTRODUCTION: The apex body in United States of America for the Marketing functionsRead MoreGoal Movie Review10720 Words   |  43 Pagessuch films as â€Å"The Commitments† and â€Å"Still Crazy† and the HBO television series â€Å"Tracey Takes On†¦Ã¢â‚¬  The duo came aboard relatively late in preproduction. â€Å"We met with Mike Jefferies and Danny Cannon,† recalls Clement. â€Å"We got the go-ahead to write a draft not long after that.† La Frenais is originally from the City of Newcastle, and both writers live in L.A., so they were well educated about their subject. â€Å"We understand the city where it’s set,à ¢â‚¬  says La Frenais. â€Å"We understand what football means inRead MoreProject Mgmt296381 Words   |  1186 PagesRFP’s and vendor selection (.3.4.5) 11.2.2.6 SWAT analysis 6.5.2.7 Schedule compression 9.4.2.5 Leadership skills G.1 Project leadership 10.1 Stakeholder management Chapter 11 Teams Chapter 3 Organization: Structure and Culture 2.4.1 Organization cultures [G.7] 2.4.2 Organization structure [9.1.3] 9.1.1 Organization charts 1.4.4 Project offices Chapter 4 9.2 Building the team (.1.3) [3.5.3] [App G.2 Building teams] 9.4 Managing the team 9.3.2 Team building activities 9.2.4 VirtualRead MoreW1 Active Adj14109 Words   |  57 Pagesthat in speaking (for instance when phoning a hotel or restaurant), book is the most appropriate verb to use when asking for a room or table to be kept for you. In writing, however, it would be more appropriate to use reserve. ‘There are two distinct modes of English: thoughtful, accurate and more formal, reflected mostly by written English; and spontaneous, real-time, less formal language, typified by spontaneous speech and some informal writing.’ Professor Geoffrey Leech, Emeritus Professor of EnglishRead MoreCase Study148348 Words   |  594 PagesTeaching Notes for Student Work Assignments Case Study Teaching Notes 6 7 8 8 12 19 20 25 27 27 28 28 29 Chapters 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Introducing Strategy The Environment Strategic Capabilities Strategic Purpose Culture and Strategy Business Strategy Corporate Strategy and Diversification International Strategy Innovation and Entrepreneurship Mergers, Acquisitions and Alliances Evaluating Strategies Strategy Development Processes Organising for Success LeadershipRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. 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Learning insights help students see how certain practices—both errors and successes—cross company lines and are prone to be either traps for the unwary or success modes. Discussion Questions and Hands-On Exercises encourage and stimulate student involvement. A recent pedagogical feature is the Team Debate Exercise, in which formal issues and options can be debated for each case. New in some cases are Devil’s AdvocateRead MoreFundamentals of Hrm263904 Words   |  1056 Pagesat UPS 205 Working with a Team: Orienting Employees 206 Learning an HRM Skill: Coaching Employees 206 Enhancing Your Communication Skills 207 The Socialization Process 185 The Purpose of New-Employee Orientation 186 Learning the Organization’s Culture 187 The CEO’s Role in Orientation 187 HRM’s Role in Orientation 188 It’s All in Here: The Employee Handbook 188 Why Use an Employee Handbook? 188 Employee Training 189 DIVERSITY ISSUES IN HRM: Training and EEO 190 Determining Training Needs 190 Training

The Developmental Period Of Adolescence - 940 Words

It is my belief that one of the best ways to encourage and support our adolescent men and ladies is to focus on the issues that are plaguing them during this developmental period by providing them with opportunities to openly discuss their concerns in a gender-specific, safe, trusted environment. Although this can be important for all people at any developmental period, it is especially important for adolescents for several reasons. First, the developmental period of adolescence is the transitional period from childhood to adulthood where humans begin to form their own opinions about the world. As a result, adolescents tend to question everything they were taught as children and test boundaries as they attempt to derive their own conclusions about the world. This makes it difficult for adolescents who have been taught to â€Å"honor thy father and thy mother† to have open and honest conversations with parents without coming across as disrespectful or defiant. Therefore, i t is of critical importance that adolescents build trusting relationships with other adults in which they can confide for their own spiritual, mental, and physical safety. Second, during this time of questioning what they have previously learned, adolescents are preoccupied with developing their own identities. As much as they do not want to be different for fear of getting bullied, adolescents really desire to create their own unique identities and have them to be accepted by their peers. As adolescentsShow MoreRelatedAdolescence : Literature Review1463 Words   |  6 PagesAdolescence is a time period when a child is trying to become its own person and eventually an adult. It’s a time period when a lot of changes are occurring. Whether it’s through their education moving from middle school to high school or changes within their brain as they age. Adolescents are going through puberty, hormonal changes and experimenting with different social groups within their s ociety. The culture and the social aspects of a society can shape an adolescent into an adult, whether itRead MoreAdolescent And Their Concept Of Self1584 Words   |  7 PagesAdolescence is a time when one breaks away from the sheltering they have been accustomed to as a child, and there is a great sense of maturing as they prepare for adulthood. It is during this time, between 12 and 18 years of age, when dynamic changes occur. Adolescents not only experience profound physical change during this period – they also undergo a revolution in the way they think. This essay focuses on the adolescent and their concept of self, with a discussion of the predictable and unpredictableRead More The Developing Adolescent Essay1402 Words   |  6 PagesDevelopmental theories are a group of ideas, assumptions, and generalizations that interpret and illuminate the thousands of observations that have been made about human growth. In this way, developmental theories provide a framework for explaining the patterns and problems of development (Berger, 2008 p33). Adolescence represents one of the most critical developmental periods in life. It is a time of profound changes on all levels. The importance of both family and peers during these years is alsoRead MoreEssay on Developmental Issues That Come with Emerging Adulthood901 Words   |  4 PagesTopic- Developmental issues that come with emerging adulthood (Transition from adolescence to young adulthood) Adolescence is the transitional period in a persons life time that links childhood and adulthood. The factors that influence development during adolescence include genetic/biological and environmental/social. There are many developmental issues that take place during the transition from an adolescent to a young adult. 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There are two major aspects when it comes to adolescence: cognitive control and social control. The cognitive control focuses more on supervisory functions such as our working memory, decision making, self-consciousness, and attention distribution; while, the social control supports the individual being more sociable, formingRead MoreThe Development Of An Individual And The Aspects Within Psychology1566 Words   |  7 PagesPrior to Developmental Psychology, the summarized articles will indicate the development of an individual and the aspects within psychology. Developmental Psychology is the study of the way a human change over time throughout their life. Individuals face many issues and problems throughout their life that coul d possible affect their physically, emotionally, and mentally growth. As a parent and child develop individually, many skills and behaviors increase and decrease. In this case, communicationRead MoreAnalysis Of Eriksons Eight Stages Of Development734 Words   |  3 Pages1. Tell me about the developmental crisis of each of the eight stages. Psychologist Erik Erikson developed his eight stages of development to clarify the developmental challenges faced at various times in people’s lives. Stage-based theories of development were extremely popular during Erikson’s era. However, Erikson’s theory differs from other popular theories in that a person does not have to successfully complete one stage of development to move on to the next stage of development. Erikson’sRead MoreLearning Styles And Sociocultural Influences On Child And Adolescent Development1641 Words   |  7 Pageshow these developmental theories analyses and helps us to understand the behaviour of child and adolescents. I will also try to explain about the domain of development such as physical, cognitive, emotional and social. https://www.theguardian.com/lifeandstyle/2015/oct/19/is-adolescent-risk-taking-vital-for-our-species There are so many examples of child and adolescent behaviour is reported in the media on a daily basis. Such behaviour can be linked to a variety of different developmental theoriesRead MoreApplying Theory1698 Words   |  7 PagesApplication of Attachment Theory †¢ Attachment theory explanation of issue occurrence at adolescent stage CONCLUSION INTRODUCTION Adolescence is a phase that human beings go through before reaching adulthood. At this point of your life, you go through exciting and dramatic physical and mental changes. I remember this period vividly. Adolescents often ask themselves questions about whether or not other kids will like them in school, will they be accepted for what they are, what

Sales Planning and Operations A study on a LES Initiative

Question: Task Sales Manager You are hired as the sales manager for London Education Services. The Board of Directors have thought about whether it is better to market the new course to students or to organisations where it could become part of their management training programme. To help them decide: they have asked you for a formal report that covers the following points Using LES as an example, explain how personal selling supports the promotion mix. You have to consider how the sales pipeline might look. Compare buyer behaviour and the decision making process when selling to an individual or an organisation. Analyse the role of sales teams within marketing strategy One of the organisations LES has approached is Associated British Foods PLC (ABF). Explain how sales strategies are developed in line with ABFs corporate objectives. Explain the importance of recruitmentand selection procedures Evaluate the role of motivation, remuneration and training in sales management Explain how sales management organise sales activity and control sales output Explain the use of databases in effective sales management Develop a sales plan for the MBA to be marketed to ABF Choose a country and investigate opportunities for selling the MBA internationally to corporates Investigate opportunities for using exhibitions or trade fairs to sell to corporates. Answer: Introduction This assignment focuses on the sales planning and operations of London Education Solutions Ltd (LES). The company specializes in corporate training and is now planning to venture into accredited university MBAs. The study gives an overall view of the sales planning and marketing strategies that the company develops and implements to market its new course. Contribution of personal selling in the promotion mix One of the most important tools of promotion mix is Personal Selling. LES is aims to push the new course to different corporate houses. Personal selling becomes important as the company is trying to implement push strategy especially in B2B context. Direct contact with the customer gives the sales manager a scope to be flexible and modify the message of sales to match with the customers requirements. Here the feedback of the customer is almost immediate (Kjellsdotter Ivert and Jonsson, 2010). LES has already passed through the prospecting and approaching stages of selling. Sales presentation involves persuasive communication of the features and post sale benefits of the product. LES is implementing the formulated approach by first identifying the prospects requirements and provide a pre-prepared sales pitch in accordance to the specific prospect. Unlike the tool of advertising, personal selling enables a sales person to a demonstration of the product to the potential consumer. The company provides multimedia interactive demonstrations that are commonly and widely used at present date. The salesperson is trained to clarify customer queries and overcomes the customer impediments to buying. Identifying closing signals is important. The company offers the customer special reason to close that is by providing 20% discount proposal. Thus, personal selling immensely supports the promotion mix by being one most effective tool. Comparison between buyer behavior and decision making process The purchase of ay product or service is primarily dependent on the need of an individual or an organization. Recognition of need, information search, evaluating alternatives, buying and post-purchase behavior are the major steps that lead to decision making for any product. The beginning of any buying behavior of customers is the need recognition. If there is no need there will be no purchase. The company must concentrate on implementing a top of the mind recall strategy for the prospected buyers with the medium of advertising campaign. Brand awareness of the product especially of similar products end up being a strong influential factor in the decision making process. In order to evaluate alternate options customers look for tangible , reliable and concrete knowledge and information that will assist them to make the choice more importantly because the purchase of the product require high level involvement. Solid information and validation of the product features as well as its extr a value as compared to its competitors should be provided to highly persuade the buyers decision towards the companys interest. Role of sales team within marketing strategy Selling is an integral part of the umbrella that the concept of marketing is. Thus, sales team has a pivotal role within the marketing strategy. Roles of the members of the sales team depends on the segmentation of a market There are different types of selling approaches namely, soft sell; hard sell; consultative and solution selling that is implemented by LES; and selling on the basis of customer personality. Personal selling comprise of six man characteristics. In this type there is establishment of a personal contact among the seller and the possible consumer. Consequently it develops a personal relationship between them. Such relationship works as an important assistance in case of future cross selling. Personal selling includes oral conversation in which the salesperson provides information about product features. On enquiry from prospect customers the seller gives quick clarification to them. In the process of personal selling the seller accumulates additional information about the preferences of the prospect buyer and finally the selling takes place. Development of sales strategies in line with corporate objectives ABF is a multinational food corporation with wide range of product line and operations across the globe. Many individual and distributor are working under this umbrella. Being associated with this organization, would give a huge exposure and promotion in education industry. This has to be a holistic approach to ABF for employment training and development program. Long term association, relationship management, low course fees, quality training is some key facts to be associated with ABF Corporation. Quality man power can help to reach company to its objectives. SEM must approaches like the way that they know everything about ABF Corporation and its mission goal. ABF wants a strong and sustainable position in the market and new businesses through high level operating efficiency. An MBA certificate will leverage their knowledge and work efficiency that result quality work flow. Furthermore, leadership, entrepreneurship courses would give added advantages for retailer and distributers and for those who wants to be a market leader. Overall, importantly SEM has to design training courses to meet ABF objectives. Role of recruitment and selection process Tapping the right individual for hiring with the required set of skill is the most vital part any venture. The success and profitability of any organization is primarily dependent on the capability, skill and motivation of the workforce. By specifying the required criteria in relevance to the job profile gives better results in the process. Preparation of job description and person specification is thus important. The sources of recruitment include media advertisement, job portals, consultancies and personal references. A successful recruitment and selection process can deliver a highly motivated human resource, reduced employee turnover and absenteeism, and cost effectiveness. There are various interviewing techniques. Some of them are one-on-one interview, 360 degree interview, group interview and reverse interview. In the selection process selection policies and procedures are developed. This process includes valid tests that help in evaluating and selecting a candidate in accorda nce to the job specification (Feng, DAmours and Beauregard, 2010). Thus, this entire process is crucial to create a safer and efficient workforce. Functions of motivation, remuneration and training in sales management Motivation, training and remuneration play the role of a driving force and boost to the performance of an employee. Motivation has a major impact on sales performance of an organization. Sales being a stressful and tiring job, motivating factors drive an employee to give better performance. It enables a sales personnel to take actions and make things happen which is key to increasing sales volume. The planned process of acquiring appropriate knowledge that is relevant to the specific job is referred to as training. Workforce requires training beyond their qualification for professional development. Training endows an individual with higher motivation, enhanced skill set and self confidence, higher sales and profit which automatically results in higher job satisfaction. Remuneration is the compensation that an employee receives for all the services that he or she renders to the organization. Along with psychological motivations providing financial incentive holds much importance. It also works as a motivating factor to the employees of an organization. On reaching a set target an individual is handsomely rewarded. Thus, it injects in a sales person a want to beat the set target and increase sales volume. Financial incentive is the most common type of remuneration and has a relative level of security. How sales management organizes sales activity and control sales output Sales activities are referring to a process of personal selling. Processes are planning, budgeting, recruiting, motivation, targeting, implementation and controlling of sales process. Primarily, fundamental role of sale is to achieve companys goal. Recruitment Sales manager hires sales team and efficient energetic sales people for lead generation and business development. Setting Target and Goal Overall sales target setting and achievement are mandatory job for sales manager. Manager has to coordinate between sales promotion and available capital. Critical duties are to find relevancy between realistic forecasts and setting goal. Planning and Organizing Once a target goal is setting up, next step is to plan strategy to achieve them. Strategy planning encompasses- recruitment, compensation, motivation, allocating territories. Other traits are appearance, creativity, communication skill and technical usage etc Implementation: This step is an art about how to implement sales plan. Plan can be changed according to the circumstances and business environment. Sales promotional initiative like emailing, trade shows, and white papers can be implemented along with sales pitching. Measuring Sales Out put Sales outcome or evaluation process is followed by implementation of plan. Sales managers responsibility is to evaluate daily, weekly and monthly out come from sales team. Sales manager compares between job accomplishment and targeted goal. Performance is measured through sales volumes, cash flows, expenses, individual performance, and customer satisfaction. Each person should be evaluated on the basis of cold calls, number of new accounts and closure of the deals. Function of databases in effective sales management Database system is a computer software program. For effective sales management, database is used from maintaining prospect of customers to analytical improvements (M.T. Thom, Soucasaux Sousa and F.R.R.S. do Carmo, 2014). A customer relation management application is credentials for sales team and a backbone of a sales process in an organization. Customers Data management- Its a platform to upload customer demographic information such as phone numbers, designation, company information, contact details etc. With the help of database, sales people can make follow ups and can meet more clients. Research and Survey- Its easy to take a glance and get in to the knowledge of data analysis. Database is an effective system for modeling, predictive analysis, profiling, sales growth, sales pipeline etc many companies find solution to difficult problems with it. Sales Strategy Development: This process involves using outcome from a database and how important database is for sales strategy. Sales teams can be able to develop a clear view of profitability margin, targeted strategy etc. Though this process based on nature of the company Managing Sales Team and Productivity When a sales person make out cold calls and update it in a companys centralized database account instantly, this helps to get better for entire sales team. A sales database or CRM helps to focus sales campaign more effective such as emails, gift card, birthday wish, coupons, discounts etc. Moreover, database measures individuals each sales persons contribution. How to develop a sales plan for the MBA to be marketed to ABF Before approaching to corporate, they must design a path that will surely convince and influence them to be a part of this course enthusiastically. As selling target customer is ABF and their subordinates who are experienced enough, will observe the understanding of how well SEM know about ABF and what impact they can give to enhance their skills. Prospecting - Very first step would be to make an appointment with director or with head of human resource department about how things can be done to meet their corporate objectives. A detail presentation about the importance of training will get prospect to open up. Arranging Seminar and Trade shows Arranging open seminar, tradeshows and webinar and inviting them is a great way to redirect with corporate, distributors and retailers, discuss about current scenario, and how to enhance leading- edge sale and leadership skills in challenging retail competitive environment. Influence the Industry groups Finding the influencer like supplier, advisor, industry leaders, and associates is very important and difficult task to be done. Their recommendation will aid reputation enhancement for long term strategy. Effective Marketing PR Effective open ended communication is touch point care to lead generation and clearance of doubts (Tavares Thom et al., 2012). Position as trusted advisor, have a range of promotional actions like website, video, white papers, email marketing, customer support, free information to increase their knowledge and interests- then convince them why LESs solution will work. Choose a country and investigate opportunities for selling the MBA internationally to corporate India is a dynamic country with lots of growth opportunity. With the huge number of young population, India is the best option for running education business. Most experienced sales team face challenge while venturing into the international market. Tactics that work at home country may not be effective enough in other country. Keeping in mind different difficulties, a marketing communication has to be developed across cultures. Huge numbers of MBA colleges and companies are present in India, adding to that online MBA courses. Its hard to find any corporation that offer management course to its employee. Corporate wants candidate with a strong leadership skill and real time exposure. Apart from top rated B schools, most of them are lack real corporate exposure. Moreover, costing to complete an MBA course from B school is huge a plus there are huge number of engineering and graduate professional who dont have management degree, are working in corporate. Some opportunities to sell MBA to corporate - Facilitate flexible working time as per their schedule. Providing quality course materials and affiliation. Provides advance course and 24x7 support. Provide reliable unique teaching methodologies Offer online course and videos Educational company must be involved with companys research and development part and with corporate social responsibility. Engage with industry player, board members, chamber of commerce Sponsorship in corporate events. Invest in different media advertisement. Discounted tuition fees. Importance of participating in exhibitions or trade fairs Trade fairs and exhibitions fall under specialist market forum. Organizing such shows is at times directly related to the marketing strategy. Trade fairs and exhibitions permit the marketers to promote their products and services. It also helps in the building of a huge customer database for future business by following them up. Visitors get an idea about the displayed services and products that may attract some which in turn results in new sales (Tuomikangas and Kaipia, 2014). These events are of value also because of the fact that they offer scope for networking. Especially in case of new companies it is important to have knowledge about the competitors. At an early stage of entering the market these events contributes in helping the company to build an impressive reputation in the industry. Such events enable the gathering of many potential corporate at one place. Conclusion For London Education Service, it is better to formulate new course to organization. As per course content, it is restricted to only some courses modules which are suitable for corporate employees and not for students. Moreover, company like ABF is expanding; hence, they are in need to quality manpower that will help them to reach their objectives. Students will not get attracted because full MBA course is not being offered. In addition, merging with ABF Corporation is an opportunity for brand building and a sustainable income. References Feng, Y., DAmours, S. and Beauregard, R. (2010). Simulation and performance evaluation of partially and fully integrated sales and operations planning.International Journal of Production Research, 48(19), pp.5859-5883. Kjellsdotter Ivert, L. and Jonsson, P. (2010). The potential benefits of advanced planning and scheduling systems in sales and operations planning.Industr Mngmnt Data Systems, 110(5), pp.659-681. M.T. Thom, A., Soucasaux Sousa, R. and F.R.R.S. do Carmo, L. (2014). Complexity as contingency in sales and operations planning.Industr Mngmnt Data Systems, 114(5), pp.678-695. Tavares Thom, A., Scavarda, L., Fernandez, N. and Scavarda, A. (2012). Sales and operations planning: A research synthesis.International Journal of Production Economics, 138(1), pp.1-13. Tuomikangas, N. and Kaipia, R. (2014). A coordination framework for sales and operations planning (SOP): Synthesis from the literature.International Journal of Production Economics, 154, pp.243-262.